Rise of the
Property Development Opportunity
Published November 5, 2019
What is the Nevada Film Office and its role in our state economy?
Eric Preiss: The Nevada Film Office is a division of the Governor’s Office of Economic Development. Our role is to promote the state of Nevada to content creators. We assist them in finding the necessary resources, locations, qualified crew and vendors, and state cooperation so that they can create content. This involves helping them coordinate working with state, county, and local agencies, as well as fire and police – essentially anything and everything that makes it possible for them to create content.
Filming the famous car chase down Las Vegas Boulevard for the 2016 movie Jason Bourne.
"We currently average close to $100 million in production revenue per year."
What is Quantum Arc Media, and what is your involvement with the Nevada Film Office?
Kait Robison: Quantum Arc Media a high-end content creation company with Las Vegas roots that focuses on creating compelling stories through film production and graphic design for film and television, as well as for the corporate world. We are working with the Nevada Film Office to develop a content creation community and build the industry here in Las Vegas and the State of Nevada as a whole.
How big is the film industry in Southern Nevada?
Eric: The film industry is quite significant here in the state. We currently average close to $100 million in production revenue per year. However, that may not be a very accurate number, and it may be even higher, but the secretive nature of this industry prevents us from seeing a true depiction. We can only get the numbers from the productions that we work closely with to define what that number may, in fact, be. I think a better gauge would be for us to look at the amount of content that gets created here in the state. If you look at all television shows that aired last month, at least 50 were filmed entirely or partially in Nevada. That’s exposure to over 150 million viewers in just one month. The size of the industry may be best measured by the amount of content that is consumed.
The Hangover (2009) was filmed almost entirely
on location in Las Vegas.
"We are working with Gary Bastien, the world leading architect in
Hollywood-style movie and television studio design,
for a proposed plan of eight sound stages."
Do we have facilities that can meet the demand of content creators in our region?
Kait: We have large equipment rental facilities and talented crews, however, production needs aren’t being met because don’t have any true sound stages, like you would find in Los Angeles or other parts of the country that are active in film and television production.
One of the Area 51 sound stages at the NBCUniversal sound lot
in California, built by MATT Construction.
"In our efforts to encourage the development of these facilities,
we are trying to ensure that video content is produced
in the most efficient manner possible."
California-based film studio architect Gary Bastien.
What are the details of the proposed film studio that you have in mind for Southern Nevada?
Kait: We are working with Gary Bastien, the world leading architect in Hollywood-style movie and television studio design, for a proposed plan of eight sound stages. They each range from 20,000 to 30,000 square feet, with the ability to double in size by opening up a shared wall with its neighboring stage. They would include production offices, community facilities, green rooms, and all of the amenities that would come with such a space. There would also be smaller sound stages, which could be used for corporate clients who may not need as large a footprint. The total size of this proposed facility would be 500,000 square feet on around 16 acres of land.
Are you pitching this idea to potential developers for construction?
Kait: With the rapidly increasing “Space Race,” the demands for sound stages are at an all-time high. We’re looking for the right developer to partner with as we continue to move forward with building this key infrastructure.
"Streaming companies, such as Netflix, are estimated to be spending $15 billion this year on content. That content has to be created somewhere."
The evolution of content into the digital age.
Why would such a development be important for Southern Nevada's economy?
Eric: We have existed primarily as an on-location filming destination, with Las Vegas being one of the most iconic cities on the globe. As the demand for content continues to grow exponentially, the need for the right kind of infrastructure has to be there to meet that demand. I keep going back to a quote by Plato, which is, “Those that tell the stories rule the society.” From the time that those words were uttered to today, nothing has changed. The only difference, over time, is the way in which those stories are communicated. It started with delivery from person to person, followed by the written word, then radio, then film and television, and finally to where we are today, with social media. Video content is the preferred method of delivering information today, and that will only continue to increase.
In our efforts to encourage the development of these facilities, we are trying to ensure that video content is produced in the most efficient manner possible. Companies like Amazon, Uber, and Zappos exist because they are the most efficient marketplace for the products and services that they deliver. We are looking at creating the most efficient marketplace for creating content in one of the most iconic cities in the entire world. The need for this content creation center has never been greater than now. And it will only continue to increase over time.
Netflix has been the foremost leader
in the content streaming industry.
Kait: There is a massive opportunity for economic growth from this project. Soundstages will naturally fit into the landscape of the entertainment industry that we already have here in Las Vegas. In addition, the opportunities for workforce development are tremendous. This will bring more work to the already talented professionals based here, and will give an immediate placement option for students from UNLV, CSN and the other local colleges.
Sound stage developments will create career
opportunities for local film students and graduates.
Competition in the streaming content space is about to heat up.
Eric: We are in the midst of what is being dubbed as the “Netflix Space Race.” Streaming companies, such as Netflix, are estimated to be spending $15 billion this year on content. That content has to be created somewhere. Film production facilities are being booked throughout California in order to make this possible. Now, you have Amazon, Hulu, HBO, Disney, NBC, Apple and Facebook competing in this same space. If we can create an efficient marketplace by developing these facilities here in Las Vegas, it can become a win for our entire community.